WE WORK ON SPECIAL PROJECTS, WHERE SOMETHING COMPLETELY NEW HAS TO BE DISCOVERED, UNDERSTOOD, INVENTED AND DESIGNED.

Special Projects is a product design & invention studio that creates innovative products and services by fusing the physical and digital worlds.

Clients from around the world come to us with problems, opportunities or sometimes just their intuition. We discover insights and observe behaviours through a strongly user-centred research approach, taking our clients on a journey through the eyes of their users. Our multidisciplinary team invents innovative solutions through prototyping and experimenting. We design the interactions with the physical, industrial design elements of products and their digital interfaces, creating a complete and empowering experience.

Special Projects was founded by Clara and Adrian Westaway, who previously ran the award winning design consultancy Vitamins.
Our studio is based in London, get in touch if you want a completely new perspective on an existing problem, opportunity or experience.

 

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Clara Gaggero Westaway
Co-founder & creative director

Clara is a designer, user-oriented researcher and educator.
Her design experience spans from digital services to physical products. She has worked on projects including wearable technology for pro snowboarders, an internet connected calendar made entirely out of Lego, and designed the only mobile phone user manual to be featured in the Museum of Modern Art. Her philosophy is to treat each project as a unique challenge, yet focus the process and the solutions on the user. Clara has designed for companies including the BBC, BlackBerry, Nokia, Samsung, Burton and global startups. 
She is a visiting senior lecturer at the Royal College of Art and at Queen Mary University of London and a faculty member of Oxford University Said Business School OSLP

 
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ADRIAN WESTAWAY
co-founder & director of technology and magic

Adrian uses technology to make magic.
His backgrounds in Electronic Engineering and Industrial Design combined with the fact that he is a full member of the Magic Circle help him to understand how things work, and how they will work in the future while at the same time keeping a strong focus on interaction and experience. Adrian was made the first ever James Dyson Fellow in 2007, and was made a fellow of the Royal Commission of 1851 in 2010 for his work on interactive lighting systems. He is a tutor in Design & Innovation at Goldsmiths and Queen Mary University of London, and is also a visiting faculty member at the Copenhagen Institute of Interaction Design